A good pitch always and at least answers the following four questions: who are you, what can you do, what do you want, and what is your added value? You should watch out for clichés such as 'I'm an enthusiastic team player', but tell the interviewer what you can do well and how you do it. Use examples from your career to sketch an image. In short: deliver the evidence of why you have certain qualities.
Write them down and discard
To answer these four questions, you should start preparing your pitch by writing down keywords. What characterises you? How do you work? What was a successful project you worked on? Based on these keywords, you first write down your pitch completely. Practise the pitch out loud, and discard everything you don't need for your story. This is how you will end up with a compact story in which you only highlight the most important things. Keep it short and to the point – this will hold the attention of your conversation partner.
Your pitch must also include some information about what keeps you busy outside the working hours. Tell the interviewer what you like to do and what you are passionate about – enthusiasm is infectious! Whether it is sports, a creative hobby, or the travelling you have done, when you talk about personal things, the person across the table will get to know you much better. This is why you should see the pitch as a personal addition to your CV. When you link these activities to professional qualities, such as sports & teamwork, travels & self-reliance, you show how your personality will add to the team.
End with a question
To avoid your pitch ending abruptly and to steer the conversation in a certain direction, you end your story with a question. This will allow your conversation partner to go deeper into what you have just told him or her about yourself. Ask a question about the organisation or the function and link this question to your own story. Did you just tell them that you are eager to learn? Then end your pitch with a question about the training opportunities within the job. Your question will be a natural ending to your pitch and it gives you the chance to start the real interview by asking a question about something that matters to you.